You want to find your people, and Pinterest traffic has a reputation for being the fastest way to find people interested in your topic.
It’s faster than any other social media platform because it’s not really social media; it’s a search engine.
Social media sites have interaction, and Pinterest is about finding solutions and taking action, there’s no chatting back and forth.
Nobody cares if you like or comment on a pin; on this platform, it means nothing.
What about other social media sites?
On Twitter, a tweet lasts about 18 mins, Instagram about half a day, and Facebook, maybe a full day before it disappears.
Pinterest pins, however, can last for years!
Less work, more traffic.
We need to work smarter, not harder.
How to set up your account to get traffic from Pinterest faster.
I was already a Pinterest user before I started blogging and switched my personal Pinterest to a business account.
I mention it because Pinterest puts accounts in two categories:
- content consumers (personal account)
- content creators (business account)
When I switched my personal account to a business account, it confused Pinterest for awhile.
I went from solely consuming content to only creating content.
The goal is to get traffic directly to the blog, and that means this account needs to be strictly business.
The more organized your account, the more Pinterest traffic you get.
Most personal accounts are a mess.
Mine was too, but I didn’t want to give up my standing of seven-years, so I didn’t take the advice to start from scratch.
I converted my personal account to a business account and have had zero regrets.
The first step is to sign up for a business account:
Use keywords in the ‘About Your Profile’ section.
To fill out the profile display name, you’ll need to decide what the main focus is going to be.
Choose keywords that describe what you’ll be blogging about and pinning.
Keywords are how you get traffic from Pinterest
There are little hints and signals that tell the search engine what your topics are.
For example, if you’re blogging about cats and dogs and pinning food recipes, it doesn’t make any sense.
The idea to become a collector of quality pins in the same ballpark as your blog topic.
People interested in the same things will follow you and pin from the boards you create.
If you want to save other things that don’t go with your blog topic, keep a “secret board” for personal use.
Add keywords in your display name:
The display name doesn’t always have to be your name.
It can be your first name only or specific keywords describing your topics.
You’ll probably change and improve your display name and about profile until it’s perfected.
The display name has 65 characters, and the ‘about profile’ has 160 so experiment to see what you can fit in there.
It needs to be direct about who this account is for and what you have to offer.
If you have an email list started, invite them to sign up by visiting the blog directly or link to a landing page.
Choose the best option for your blog.
If you’re using your name as the blog’s domain name, then choose the Public Figure option or professional.
Don’t forget to claim your website.
This is how you connect Pinterest to your blog and get a clickable domain name will display under your profile picture.
If you don’t claim your website, Pinterest won’t trust your pins as much, and you’ll get significantly less traffic to your site.
Keep everything organized to build a cohesive brand.
If you don’t have a business email address yet, it’s easy to get one from Gmail.
You want the user name to be your blog name like mine in the example above.
This will make it easier for people to find you.
For future use, make sure your user name is available across all social media accounts.
This will help you build a consistent brand name as you branch out to other social media platforms for traffic.
How to set up boards the get the most Pinterest traffic.
The first board will be a collection of blog posts you’ve written, and it’s good to use the domain name.
The rest of the board names need to be keywords people are actively using on Pinterest.
Notice how my next three boards are all keyword titles?
These are all keywords found in the Pinterest search bar.
Pinterest has its own set of rules when it comes to SEO, and keywords found in Google may not exist on Pinterest.
Make sure the board names are keywords that come directly from Pinterest to get the best results.
Organize the boards and use Pinterest keywords to make it easy to find you.
Board titles are perfect for Pinterest keywords.
Pinterest has its own set of keywords, so when you’re looking for board title keywords, use the Pinterest search bar to make sure they exist.
No one’s going to do a Pinterest search for “Bobby’s Best Clothing.”
They will search for Best Shoes for Boys or Best Clothing for Boys.
Many bloggers don’t think to do these little things, but they add up to significant results.
- Optimized boards are keyword rich and direct.
- Clever board titles cause confusion.
- People are looking for fast answers, so make things easy for them.
- Assign boards with keywords people are actively using on Pinterest to find what they need.
- Fill out each board description and add more relevant keywords.
Punch in a word in the Pinterest search bar, and if it pops up on the suggestion list, it’s a good board title.
Since Pinterest has its own set of keywords and hashtags, find out which ones you can use by using the Pinterest search bar again.
It’s not the same as Instagram and Facebook, double-check that keywords and hashtags you use on Pinterest exist on Pinterest.
Enable Rich Pins for targeted Pinterest traffic.
Rich Pins will add an extra description and headline for article pins leading to blog posts.
There are also Rich Pins for recipes, products, and app pins available should you need them.
I won’t re-pin a 3rd party pin without the description filled out.
- You can’t schedule a pin on Tailwind without a description.
- Trying to fill in the blanks on a post that isn’t yours can be a huge time-waster, so I skip over them.
Here’s a link to show you how to set up your Rich Pins, it’s the best way to promote your blog on Pinterest.
What is the manual pinning strategy, and how do you begin?
Manual pinning is when you’re on the Pinterest platform adding pins from your site, creating pins on the fly, and pinning other bloggers pins to your boards.
You can do this on the computer, or if you have the Pinterest app on your phone.
For the first few months, this is how I survived on Pinterest.
Manually pinning every day without fail.
When should you manually pin?
Add pins manually when you create a new pin. This lets you change-up descriptions.
With separate hashtags and descriptions, the pins will spiderweb throughout the platform more effectively.
If your Pinterest account is less than say three months old, then yes, you should be pinning manually every day.
Miss a day, and you’ll be fine, miss two days or more, and you’re going to see your engagement take a nosedive.
It’s not the end of the world, but when you start pinning every day, and you’re new to the whole experience, it can get overwhelming.
I know I’ve been there.
For the first couple of months, do your best, and then you can start scheduling everything.
What is scheduled pinning?
Scheduled pinning is when you use a 3rd party scheduler to upload pins at specific times to keep you active on the platform all day. Every. Day.
Scheduling is vital if you want to be consistent and grow.
If you can commit to 30+ pins a day manually for the rest of your blogging career, then go for it, but if that’s not for you, read on.
You won’t get traffic from Pinterest to your blog unless you’re consistently active on the platform.
Try to be active and present on the Pinterest platform daily to build a traffic source from it.
You won’t get away with scheduling everything if you’re not active on the platform.
Pinterest has come out and stated they don’t care if you use a scheduler and they won’t penalize you for it.
However, in my experience, my traffic grows faster when I do both.
- Manually pin five to ten pins, two times a day.
- Create new boards.
- Follow other bloggers in your niche.
- Read posts and comment on other blogs to gain awareness.
- Add new pins.
Brand new accounts less than a month old only need to pin around five pins a day for the first couple of weeks, then you up it to ten pins a day for a few weeks.
By the time your account is three months old, you should be pinning about ten to fifteen pins a day, and then it’s time to think about getting a Pinterest approved scheduler set up.
At this point, pinning ten to fifteen pins a day starts to get annoying, overwhelming, and burnout is not far behind when you know you’re already not pinning enough.
Manually pin a little in the morning and a few at night (about 10 minutes).
The most active time on Pinterest is between 8 pm and 11 pm.
How often should you pin your own pins?
This question is another controversy, like most things Pinterest.
Only the shadow knows, okay.
If you have six hundred blog posts and five million viewers, then you might be able to get away with pinning only your own stuff.
However, when you’re new, you don’t have much content, so only pinning your own stuff is not going to work.
- Concentrate on manually pinning content relevant to your board topics and pinning articles your audience needs or wants to read.
- Become a curator of quality blog posts, a collector of useful information so you can attract people to your account.
Some bloggers will tell you they don’t ever pin 3rd party pins, but I enjoy the variety, and my followers do too.
As a new blogger, you won’t have tons of content, but you still need to fill the boards with at least twenty pins before you make them public.
In the beginning, you’ll pin mostly other people’s content.
As you grow, you’ll eventually be able to tip the scale and pin 50% of your own content and 50% of other people’s content.
Until then, fill those boards with quality pins by following brands in the same niche.
Try to find and follow five accounts per day, along with pinning ten to fifteen times per day to fill up the boards.
When to start scheduling pins.
Get familiar with scheduling tools right away.
Tailwind is a Pinterest approved pin scheduler you can use for free.
There is a learning curve, but once you get the hang of it, it’s smooth sailing from then on.
You need three things to be successful on Pinterest:
You can create as many pin versions as you want for a single blog post.
Pinterest loves new images.
WordPress plugins for Pinterest Pins.
After a recent update, Pinterest stopped pulling the description from the alternative text section inside images.
This means if you pin from your site, your description will be blank, and there’s no other way to add it unless you have coding skills.
Your pin will automatically be less valuable.
So I added two very simple plugins:
- Techgasp Pin Master (found in WordPress plugins)
- WP Plugin
Techgasp Pin master lets you display a scrollable Pinterest board in a sidebar widget to display your current pins.
It also makes all images on your blog pinnable.
Go to your plugins menu and ‘add new’ to do a search for it.
The only problem with this plugin is that people can pin any image on your blog.
The second plugin lets you disable repinning and add a pin description.
Fill it with keywords and what your post is about to optimize every pin.
Each pin has the potential to go viral, but since you don’t know when it will happen, every pin has to be ready.
The better the description, the better a pin will do.
If you’re stuck on what to write, try adding a line from the beginning of the blog post.
Only the first fifty characters show up, but with long descriptions, you can use more keywords.
The pin and it’s description stay on Pinterest permanently, and people will see it for years to come.
That’s why Pinterest traffic is one of the best traffic platforms for bloggers.
Give it your best every time because the ugly or dumb ones will come back to haunt you (mine do).
Use and understand Pinterest SEO.
Each version of a pin you create needs different descriptions and hashtags.
It’ll help spread your content out and get it in front of new eyeballs.
Use a variety of keywords in every nook and cranny of each pin.
Soon it becomes second nature to you, and you’ll do it automatically without having to think about it.
Hashtags are optional.
I’ve used to use them all the time, but when I stopped using them, I saw no change in traffic, so I don’t use them anymore.
Learn how to automate with Tailwind.
Sign up for a free account at Tailwind and get familiar with the platform.
As your Pinterest account grows, you’ll be pinning more and more until you’re up to 30+ pins a day.
I decided I needed help and invested in a Pinterest course, my stress levels went down by half.
It completely wiped out all my issues and worries.
If you’re to the point where you’re completely overwhelmed and you’re considering giving up altogether, GET EXPERT HELP!
Take your Pinterest account to the next level.
If you’re using Pinterest as your primary traffic source, it’s best to become an expert before branching out.
I was a Pinterest user for many years, but when you’re using it to grow a blog and build a business, you need training and education.
Take a free Pinterest traffic course to help you organize and automate everything, so you don’t have to worry about it every day.
If you’re struggling to get traffic from Pinterest, try this Pinterest course.
It will teach you how to use Pinterest for your blog and connect with people with the same interests.
When I started my Pinterest account, I had five followers and ten monthly pageviews.
Now, I have a plan, a goal, and I have a system to execute that plan to grow my blog faster.
I don’t even have to think about it anymore.
Make Pinterest easy, a non-issue, and turn that account into a viable and robust traffic source for your blog.