When you start a blog, you want to be able to connect with people who understand your experience.
You want to find your people, and one of the best places to do that is by learning how to get Pinterest traffic.
You’ve probably heard that you can get traffic from Pinterest faster than any other social media platform.
A tweet lasts about 18 mins, Instagram about half a day, and Facebook, maybe a full day before it disappears.
Pinterest pins, however, can last for years!
How to set up your account properly to get traffic faster.
This post will help you get set up.
I was already a Pinterest user before I started blogging and switched my personal Pinterest to a business account.
Here’s why I mention it, it’s that Pinterest puts accounts in two categories:
- content consumers (personal account)
- content creators (business account)
When I switched my personal account to a business account, it confused Pinterest for awhile.
I went from solely consuming content to only creating content.
The goal is to get traffic directly to the blog, and that means this account needs to be strictly business.
Keep it all organized and get traffic from Pinterest faster.
When a blog is brand spanking new, I recommend creating a brand new Pinterest account to go with it.
Most personal accounts are a mess, and instead of trying to reconstruct everything, it’s easier to start from scratch.
Pinterest will also know that you’re a creator and not a consumer.
Pinterest accounts grow much faster than blogs, and within a couple of months, you’ll see significate results.
The first step is to sign up for a business account:
Use keywords in the ‘Profile’ section.
To fill out the profile display name, you’ll need to decide what the main focus is going to be.
Choose keywords that describe what you’ll be blogging about and pinning.
Keywords are how you get traffic from Pinterest, there little hints and signals that tell the search engine what your topics are.
For example, if you’re blogging about cats and dogs and pinning food recipes, that doesn’t make any sense.
The idea to become a collector of quality pins that are in the same ballpark as the blog topic.
People that are interested in the same things will follow you and pin from the boards you create.
Those are the people you want to come to your blog about dogs and cats, not the people looking for quick meal recipes.
If you want to save other things that don’t go with your blog topic, keep that board ‘secret’ for personal use.
‘About your profile’ section:
You’ll probably change and improve your display name and about profile until it’s perfected.
The display name has 65 characters, and the ‘about profile’ has 160 so experiment to see what you can fit in there.
It needs to be direct about who this account is for and what you have to offer.
If you have an email list started, invite them to sign up by visiting the blog directly or link to a landing page.
Choose the best option for your blog.
If you’re using your name as the blog’s domain name, then choose the Public Figure option or professional.
Don’t forget to claim your website.
This is how you connect Pinterest to your blog and get a clickable domain name will display under your profile picture.
If you don’t claim your website, Pinterest won’t trust your pins as much, and you’ll get significantly less traffic to your site.
Keep everything organized to build a cohesive brand.
If you don’t have a business email address yet, it’s easy to get one from Gmail.
You want the user name to be your blog name like mine in the example above.
This will make it easier for people to find you.
For future use, make sure your user name is available across all social media accounts.
This will help you build a consistent brand name as you branch out to other social media platforms for traffic.
How to set up boards the get the most Pinterest traffic.
The first board will be a collection of blog posts you’ve written, and it’s good to use the domain name.
The rest of the board names need to be keywords that people are actively using on Pinterest.
Notice how my next three boards are all keyword titles?
These are all keywords that are found in the Pinterest search bar.
Pinterest has its own set of rules when it comes to SEO, and keywords found in Google may not exist on Pinterest.
Make sure the board names are keywords that come directly from Pinterest to get the best results.
Organize the boards and use Pinterest keywords to make it easy to find you.
Board titles are perfect for Pinterest keywords.
Pinterest has its own set of keywords, so when you’re looking for board title keywords, use the Pinterest search bar to make sure they exist.
No one’s going to do a Pinterest search for “Bobby’s Best Clothing.”
They will search for Best Shoes for Boys or Best Clothing for Boys.
Many bloggers don’t think to do these little things that add up to significant results.
- Optimized boards are keyword rich and direct, clever board titles can cause confusion, and people are looking for fast answers.
- Make things easy for them.
- Assign boards with keywords that people are actively using on Pinterest to find what they need.
- Fill out your board descriptions and add more relevant keywords to each one.
Punch in a word in the Pinterest search bar, and if it pops up on the suggestion list, it’s a good board title.
Since Pinterest has its own set of keywords and hashtags, find out which ones you can use by using the Pinterest search bar again.
It’s not the same as Instagram and Facebook, double-check that keywords and hashtags you use on Pinterest exist on Pinterest.
I typed in Pinterest, then added an S for strategy and found one for SEO too; if it’s not on the list, it doesn’t exist on Pinterest.
Enable Rich Pins for targeted Pinterest traffic.
Rich Pins will add an extra description and headline for article pins leading to blog posts like mine.
There are also Rich Pins for recipes, products, and app pins available should you need them.
I won’t re-pin a 3rd party pin that doesn’t have the description filled out.
- You can’t schedule a pin on Tailwind without a description.
- Trying to fill in the blanks on a post that isn’t even yours can be a huge time-waster, so I skip over them.
Here’s a link to show you how to set up your Rich Pins, it’s the best way to promote your blog on Pinterest.
What is the manual pinning strategy?
Manual pinning is when you’re live on the Pinterest platform adding pins from your site, creating pins on the fly, and pinning other bloggers pins to your boards.
You can do this on the computer, or if you have the Pinterest app on your phone.
For the first few months, this is how I survived on Pinterest.
Manually pinning every day without fail…
When should you manually pin?
Add pins manually when you create a new pin, this lets you change-up descriptions and hashtags.
With separate hashtags and descriptions, the pins will spiderweb throughout the platform more effectively.
If your Pinterest account is less than say three months old, then yes, you should be pinning manually every day.
Miss a day, and you’ll be fine, miss two days or more, and you’re going to see your engagement take a nosedive.
It’s not the end of the world, but when you start pinning every day, and you’re new to the whole experience, it can get overwhelming.
I know I’ve been there.
For the first couple of months, do your best, and then you can start scheduling everything.
What is scheduled pinning?
Scheduled pinning is when you use a 3rd party scheduler to upload pins at your chosen times to keep you active on the platform all day. Every. Day.
Scheduling is vital if you want to be consistent and grow.
If you can commit to 30+ pins a day manually for the rest of your blogging career, then go for it, but if that’s not for you, read on.
You won’t get traffic from Pinterest to you blog unless you’re consistently active on the platform.
Try to be active and present on the Pinterest platform daily to build a traffic source from it.
All of these social media algorithms require you to be live on the platform.
You won’t get away with scheduling everything and not being present daily.
- Manually pin five to ten pins two times a day
- Create new boards
- Follow other bloggers in your niche
- Read posts and comment
- Add new pins
Brand new accounts less than a month old only need to pin around five pins a day for the first couple of weeks, then you up it to ten pins a day for a few weeks.
By the time your account is three months old, you should be pinning about ten to fifteen pins a day, and then it’s time to think about getting a Pinterest approved scheduler set up.
At this point, pinning ten to fifteen pins a day starts to get annoying, overwhelming, and burnout is not far behind when you know you’re already not pinning enough.
The goal is to get you to 30+ pins a day, nobody wants to pin thirty to fifty pins a day live on the platform.
Manually pin a little in the morning and a few at night (about 10 minutes).
The most active time on Pinterest is between 8 pm and 11 pm, so keep that in mind, especially when you start scheduling.
How often should you pin your own pins?
This question is another huge controversy, like most things, Pinterest.
Only the shadow knows, okay.
If you have six hundred blog posts and five million viewers, then you might be able to get away with pinning only your own stuff.
However, when you’re new, you don’t have that much content, so only pinning your own stuff is not going to work.
- Concentrate on manually pinning content that is relevant to your board topics and pinning articles your audience needs or wants to read.
- Become a curator of quality blog posts, a collector of useful information so you can attract people to your account.
Some bloggers will tell you they don’t ever pin 3rd party pins, but I enjoy the variety, and my followers do too.
As a new blogger, you won’t have tons of content, but you still need to fill all the boards with at least twenty pins before you make them public.
In the beginning, you’ll pin mostly other people’s content.
As you grow, you’ll eventually be able to tip the scale and pin 50% of your own content and 50% of other people’s content.
Until then, fill those boards with quality pins by following brands in the same niche.
Try to find and follow ten accounts per day along with pinning 10 or 15 pins per day to fill up the boards.
When to start scheduling pins.
Get familiar with scheduling tools right away.
There is a learning curve, but once you get the hang of it, it’s smooth sailing from then on.
Before you do that, you need three things:
You can create as many pin versions as you want for a single blog post.
Pinterest loves new images.
WordPress plugins for Pinterest Pins.
After a recent update, Pinterest stopped pulling the description from the alternative text section inside images.
That means if you pin from your site now, your description will be blank, and there’s no other way to add it unless you have coding skills.
Your pin will automatically be less valuable.
So I added two very simple plugins:
- Techgasp Pin Master (found in WordPress plugins)
- WP Plugin
Techgasp Pin master has will let you display a scrollable Pinterest board in a sidebar widget to display your current pins.
It also makes all images on your blog pinnable.
Go to your plugins menu and ‘add new’ to do a search for it.
The only problem with this plugin is that people can pin any image on your blog.
The second plugin lets you disable repinning and add a pin description.
Fill it with keywords and what your post is about to optimize every pin.
Each pin has the potential to go viral, but since you don’t know when it will happen, every pin has to be ready.
The better the description, the better a pin will do.
If you’re stuck on what to write, try adding a line from the beginning of the blog post, and don’t forget to add two or three hashtags.
Only the first fifty characters show up, but with long descriptions, you can use more keywords.
That pin and description will stay on Pinterest permanently, and people will see it for years to come.
That’s why Pinterest traffic is one of the best social media platforms for bloggers.
Give it your best every time because they will come back to haunt you (mine do too).
Use and understand Pinterest SEO.
Each version of a pin that you create needs different descriptions and hashtags.
It’ll help spread your content out and get it in front of new eyeballs.
Use a variety of keywords in every nook and cranny of that pin.
Soon it becomes second nature to you, and you’ll do it automatically without having to think about it.
Learn how to automate with Tailwind.
Sign up for a free account to Tailwind and get familiar with the platform.
As your Pinterest account grows, you’ll be pinning more and more until you’re up to 30+ pins a day.
It starts to get very overwhelming, and I can tell you that after investing in a Pinterest course, my stress levels went down by half.
It completely wiped out all my issues and worries.
If you’re to the point where you’re completely overwhelmed and considering giving up altogether, GET EXPERT HELP!
Take your Pinterest account to the next level.
If you’re using Pinterest as your primary social media traffic source, it’s best to become an expert before branching out.
I was a Pinterest user for many years, but when you’re using it to grow a blog and build a business, you need training and education.
Take a free Pinterest traffic course to help you organize and automate everything, so you don’t have to worry about it every day.
If you’re struggling to get traffic from Pinterest, try this free Pinterest traffic course.
It will teach you how to use Pinterest for your blog and connect with people with the same interests.
When I started my Pinterest account, I had five followers and ten monthly pageviews.
Now, I have a plan, a goal, and I have a system to execute that plan to grow my blog faster.
I don’t even have to think about it anymore.
I know what I need to do every day, and Pinterest has become so easy that it time for me to tackle another social media platform.
Make Pinterest easy, a non-issue, and turn that account into a viable and robust traffic source for your blog.